As part of this client’s changing recruitment requirements and market demands, this global beverage company needed help hiring contingent talent with a focus on Quebec-specific hiring requirements. They were seeking a partner that could deliver high-quality bilingual Merchandisers to support their business and an enhanced level of customer service, as they needed alternative options from their incumbent supplier and wanted to minimize any disruption due to change management and bringing on a new partner.
To ensure a seamless transition, the Wilson team worked closely with this client to design processes that would support their need for high-quality talent while making the program easy for the client’s internal stakeholders to operate. Wilson assembled an expert recruitment team, configured candidate profiles that matched top performers, and streamlined the onboarding process to bring the talent on more efficiently. Through this approach, Wilson was able to deliver on the client's needs while optimizing the candidate experience. Additional optimization strategies post-launch included creating a referral program and localized marketing efforts to be present in the communities in which the ideal talent interacted.