About the research
WilsonHCG’s 2023 Fortune 100 Employment Branding Report analyzes the employment brands of the Fortune 100 from the perspective of a jobseeker. Back in 2014, WilsonHCG built the methodology to objectively evaluate employment brands – something that had never been done before. Since then, we’ve evolved the criteria to pace with the changing job market and candidate expectations. This year marks the ninth report we’ve produced. WilsonHCG’s employment brand research focuses on six key components: recruitment marketing, job advertising and promotion, career pages, employee and candidate perspectives, accolades and corporate social responsibility. The report further breaks down these components into essential benchmarks, which our team of researchers use to determine a score and subsequent ranking.
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Highlights from the report :
Checklist: 2023 Fortune 100 Employment Branding Report
Complete our interactive checklist to get a snapshot of how effective your employment brand is in today’s market.
Rankings: 2023 Fortune 100 Employment Branding Report
See which companies topped the list in this year's Employment Branding Report using our methodology in six key categories.
Infographic: 18 insights from the 2023 Fortune 100 Employment Branding Report
This is your one-stop shop for facts and figures gathered during research for this year's Employment Branding Report.
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